“Often we’re not even trying to exaggerate; we just can’t recall all the details of the story. Our memories aren’t perfect records of what happened. They’re more like dinosaur skeletons patched together by archeologists. We have the main chunks, but… — Jonah Berger Copy Share Image
Connecting with others is rewarding; it makes us feel like we're not alone in the world. — Jonah Berger Copy Share
“Useful things are important. People don’t just value practical information, they share it. Offering practical value helps make things contagious.” — Jonah Berger Copy Share
“So to get people talking, companies and organizations need to mint social currency. Give people a way to make themselves look good while promoting… — Jonah Berger Copy Share
“The mere fact that something isn't readily available can make people value it more and tell others to capitalize on the social currency of… — Jonah Berger Copy Share
Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even. — Jonah Berger Copy Share
“Even in cases where most people are doing the right thing, talking about the minority who are doing the wrong thing can encourage people… — Jonah Berger Copy Share
“Contagious content is like that—so inherently viral that it spreads regardless of who is doing the talking.” — Jonah Berger Copy Share
“Give people a way to make themselves look good while promoting their products and ideas along the way. There are three ways to do… — Jonah Berger Copy Share
“Our desire to share helpful things is so powerful that it can make even false ideas succeed. Sometimes the drive to help takes a… — Jonah Berger Copy Share
“Harnessing the power of word of mouth, online or offline, requires understand why people talk and why some things get talked about and shared… — Jonah Berger Copy Share
“Word of mouth is more effective than traditional advertising for two key reasons. First, it’s more persuasive. Second, word of mouth is more targeted.… — Jonah Berger Copy Share
