When we look at some of the greatest creative ideas we've come up with, they have originated literally from all corners of the world and have crossed all different types of media as well. So while there's still traditional TV,… — Steve Easterbrook Copy Share Image
There's absolutely no doubt consumers have more choice than ever, and the standards of all that provide food have improved over time. — Steve Easterbrook Copy Share
Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective. — Steve Easterbrook Copy Share
When you're in a turnaround situation, you cannot incrementalize your way out of it. — Steve Easterbrook Copy Share
We're guided by consumer data, and it helps give us the confidence to invest where the consumer is going. — Steve Easterbrook Copy Share
Ordering should be the most enjoyable experience, but at McDonald's, it can be one of the most stressful points in time. — Steve Easterbrook Copy Share
Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now. — Steve Easterbrook Copy Share
If you don't want fries with your Happy Meal, you can switch it for a fruit bag or a portion of carrot sticks. I… — Steve Easterbrook Copy Share
The McJob tag is misleading, and demeaning to our staff and franchisees. — Steve Easterbrook Copy Share
My motivation at the moment is around knowing how it feels to turn a business around, and I can't wait to have that feeling… — Steve Easterbrook Copy Share
People come into McDonald's two to three times a month - to extrapolate that to the cause of obesity is a real stretch. — Steve Easterbrook Copy Share
When you get an invitation to come back and be part of the team that will be the architect of the next generation of… — Steve Easterbrook Copy Share
