“The only perceptions that matter are those of your customers. Yet companies often design their marketing, advertising, and sales messages from a purely managerial perspective.” — Jaynie L. Smith Copy Share Image
“The only perceptions that matter are those of your customers. Yet companies often design their marketing, advertising, and sales messages from a purely managerial… — Jaynie L. Smith Copy Share Image
“Peter Drucker, the noted management guru, wrote in the Wall Street Journal that “customer research may be more important than market research—but far more… — Jaynie L. Smith Copy Share Image
