There is a huge market for products and services aimed at what I like to call the Pocketbook Environmentalist: a shopper who's savvy enough to know things don't necessarily have to cost more just because they're good for the environment. — Lynn Jurich Copy Share Image
For Pocketbook Environmentalists, financial savings are the primary motivator. However Pocketbook Environmentalists are changing the face of the market and the planet for the better by demanding that going green saves you money. — Lynn Jurich Copy Share Image
With Zipcar, consumers avoid the upfront cost of buying a car, not to mention gas, insurance, and repairs. Plus, they reduce the number of… — Lynn Jurich Copy Share Image
It's common for cultural shifts to start with young, urban adopters before going mainstream. — Lynn Jurich Copy Share Image
We believe widespread adoption of home solar will significantly improve life in cities by phasing out polluting coal plants, eliminating miles of ugly new… — Lynn Jurich Copy Share Image
As we settle into 2013, I predict this: We'll see companies that promote this shift from private ownership thrive. More people will be able… — Lynn Jurich Copy Share Image
With the right infrastructure in place, home solar will be recognized publicly as affordable, easy, and smart, and every new home built in the… — Lynn Jurich Copy Share Image
You have to accept the fact that not all your decisions are going to be right - and when they are wrong, you have… — Lynn Jurich Copy Share Image
Since I work in home solar, I can't resist focusing on the amazing developments happening here. What many homeowners don't know is that they… — Lynn Jurich Copy Share Image
All people believe in America, jobs, creating energy here, not being dependent on foreign energy sources. — Lynn Jurich Copy Share Image
Rooftop solar is the first true form of competition that utilities have ever faced, and that is why they're attacking it. — Lynn Jurich Copy Share Image
Before solar, before Sunrun, if consumers wanted electricity, there was a monopoly of someone who told you how much it costs. — Lynn Jurich Copy Share Image
We're leading a fundamental shift from centralized energy to distributed energy. Energy will go in that direction, just like mainframe computers went to client… — Lynn Jurich Copy Share Image
For me, not owning a car means I may spend a little extra time on public transportation, but I can use that time to… — Lynn Jurich Copy Share Image
