The first thing you need to make clear to a client is that you aren't there to answer his wants but to answer his needs. — Massimo Vignelli Copy Share Image
The computer is really like a pencil, you know. It used to be. The pencil can do anything you want to, but you have… — Massimo Vignelli Copy Share
Graphic Design is the communication of information in an appropriate visual manner. — Massimo Vignelli Copy Share
I'm not a designer, I'm a sifter. I can sift everything, all the time. My sift level lines keep shaking all the time for… — Massimo Vignelli Copy Share
The scale relates to everything. The thickness of a pipe, the thickness of a leg of the furniture. Even color could have a scale. — Massimo Vignelli Copy Share
You can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory — the appearance is… — Massimo Vignelli Copy Share
I started very early. I started to be interested in design when I was 14 years old, basically, and before I was just like… — Massimo Vignelli Copy Share
If you paint a building shocking pink, that has no scale, it is just a huge mistake, but it's not in the scale of… — Massimo Vignelli Copy Share
There is no design without discipline. There is no discipline without intelligence. — Massimo Vignelli Copy Share
I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to… — Massimo Vignelli Copy Share
