“Even in a desperate turnaround situation, if you shift your market radically and suddenly, you may lose the market you have before you can get a new one.” — Mark Rutland Copy Share Image
“Try to be all things to all people, and you may just wind up being nothing much to hardly anyone.” — Mark Rutland Copy Share Image
“To align message with market is simply to communicate a message that resonates with your market.” — Mark Rutland Copy Share Image
“Even in a desperate turnaround situation, if you shift your market radically and suddenly, you may lose the market you have before you can… — Mark Rutland Copy Share Image
