Creativity comes from looking for the unexpected and stepping outside your own experience. — Masaru Ibuka Copy Share Image
We Japanese enjoy the small pleasures, not extravagance. I believe a man should have a simple lifestyle - even if he can afford more. — Masaru Ibuka Copy Share Image
We will learn that computers, amazing as they are, still cannot come close to being as effective as human beings. A computer isn't creative… — Masaru Ibuka Copy Share Image
The key to success for everything in business, science and technology is never to follow the others. — Masaru Ibuka Copy Share Image
“The key to success for Sony, and to everything in business, science and technology for that matter, is never to follow the others.” — Masaru Ibuka Copy Share Image
Establish a place of work where engineers can feel the joy of technological innovation, be aware of their mission to society and work to… — Masaru Ibuka Copy Share Image
Creativity comes from looking for the unexpected and stepping outside your own experience. — Masaru Ibuka Copy Share Image
