Look at music like gaming. You monetize the game to all the people who are most engaged. I wanted to bring that theory and thinking to music. — Steve Stoute Copy Share Image
Music has always been and will always be a strong gateway to connect with consumers in an emotional hot state. — Steve Stoute Copy Share Image
The ad business has some of the great artists, but because there are so many, its hard to determine the true gems. — Steve Stoute Copy Share Image
What's successful is when you are good at what you aim to do. And I don't think that Nas has aimed to do anything… — Steve Stoute Copy Share Image
'Rapper's Delight' came from the TV entertainment show 'Good Times,' but when the times called for a shift in the narrative, artists answered, covering… — Steve Stoute Copy Share Image
You don't want to have any disagreements with a friend, you know? Not disagreements that become public record and that you still have to… — Steve Stoute Copy Share Image
What I want to do is basically tell my generation's story about how music and culture helped affect a generation, and a generation that's… — Steve Stoute Copy Share Image
I've heard it said that those who don't know history are doomed to repeat it. To that end, I think it's worth noting that… — Steve Stoute Copy Share Image
I realized how far-reaching the effect of hip hop was when I walked by a jewelry store named Bling in a small, rural town… — Steve Stoute Copy Share Image
I've started to believe that the agency business is a great ingredient of a much bigger business - more than just what typical advertising… — Steve Stoute Copy Share Image
Brands are spending hundreds of millions of dollars trying to get to young people by using music as the vehicle. Being able to use… — Steve Stoute Copy Share Image
Nas has always been uncomfortable with being famous and accessible. Nas makes music because he loves music, not because he wants the trappings of… — Steve Stoute Copy Share Image
To all of the artists that attend the Grammys: Stop accepting the invitation to be the upset of the year and demand that this… — Steve Stoute Copy Share Image
I look at the artists as mini media companies, like if Beyonce is ESPN and Lady Gaga is Discovery. — Steve Stoute Copy Share Image
