No logo, and you don't advertise for anyone. I don't believe in imposed luxury. I believe in built luxury. Something you refine with your own taste. Mass luxury is not my luxury. — Lapo Elkann Copy Share Image
I like listening to music and driving. How do you say... It's the only way I can 'chillax.' — Lapo Elkann Copy Share
I love Winston Churchill. I love the wisdom he had, the sagacity. I like people who are independent-minded. People who aren't part of clans… — Lapo Elkann Copy Share
I am lucky because I can - and I like to - mix the beautiful Caraceni jackets I inherited from my grandfather with a… — Lapo Elkann Copy Share
I try cars; I try them all. Cars need to be sexy, because we're not talking about biscuits here. — Lapo Elkann Copy Share
I don't have an MBA, and I didn't go to Yale. I'm not an academic person and wasn't a good student. Instead, I've been… — Lapo Elkann Copy Share
Tiles, the best furniture, fabrics, bath fixtures, bronze - just leaf through any design magazine and you immediately understand they're all 'Made in Italy.'… — Lapo Elkann Copy Share
I have the Italian flag embroidered onto all my dress-shirt cuffs. I am very proud to be Italian. — Lapo Elkann Copy Share
The Cinquecento was an engine of motivation at Fiat. It refurbished the image of the entire company. It's a symbol for the company, but… — Lapo Elkann Copy Share
I have many weaknesses, but I have one strength. When I do something, I do it 300 percent. I'm not a middle man. — Lapo Elkann Copy Share
London is the financial capital of Europe, a great platform to America and Asia. I love the fact that in British culture you can… — Lapo Elkann Copy Share
