When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly. — John O'Toole Copy Share Image
There is no way for the American economic system to function without advertising. There is no other way to communicate enough information about enough… — John O'Toole Copy Share Image
I believe that a contract, or at least an understanding, exists between the American public and the American advertiser concerning what advertising is, what… — John O'Toole Copy Share Image
Political commercials encourage the deceptive, the destructive and the degrading. — John O'Toole Copy Share Image
Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were… — John O'Toole Copy Share Image
When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical… — John O'Toole Copy Share Image
