Faced with the almost inescapable conclusion that it had been selling lemons, Nike shifted into make-lemonade mode. Jeff Pisciotta became head of a top-secret and seemingly impossible project: finding a way to make a buck off a naked foot. — Christopher McDougall Copy Share Image
We run when we're scared, we run when we're ecstatic, we run away from our problems and run around for a good time. — Christopher McDougall Copy Share Image
“Whenever an art form loses its fire, when it gets weakened by intellectual inbreeding and first principles fade into stale tradition, a radical fringe… — Christopher McDougall Copy Share Image
Nearly all runners do their slow runs too fast, and their fast runs too slow." Ken Mierke says. "So they're just training their bodies… — Christopher McDougall Copy Share Image
“Death Valley is the perfect flesh-grilling device, the Foreman Grill in Mother Nature’s cupboard. It’s a big, shimmering sea of salt ringed by mountains… — Christopher McDougall Copy Share Image
“that it took him nearly the entire walk to notice what was happening: his back didn’t hurt. Didn’t hurt a bit. Heyyy … Ted… — Christopher McDougall Copy Share Image
Extreme heroism springs from something that no scientific theory can fully explain; it's an illogical impulse that flies in the face of biology, psychology,… — Christopher McDougall Copy Share Image
“To live with ghosts requires solitude. —ANNE MICHAELS, Fugitive Pieces” — Christopher McDougall Copy Share Image
...there was some kind of connection between the capacity to love and the capacity to love *running*. The engineering was certainly the same: both… — Christopher McDougall Copy Share Image
“You get leafy greens in your body first thing in the morning and you'll lose a lot of weight.” — Christopher McDougall Copy Share Image
“Distance running demands a brain-body connection that no other creature is capable of.” — Christopher McDougall Copy Share Image
