Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was… — Martin Lindstrom Copy Share Image
What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities. — Martin Lindstrom Copy Share Image
“Americans’ reputation for friendliness is the absence of physicality. In the United States, no one ever touches anyone else and if they do so… — Martin Lindstrom Copy Share
“French and Italian hospitality industries, food service employees take pleasure in being the best at what they do. They may be the finest oyster… — Martin Lindstrom Copy Share
“Most remember Hitchcock as a skilled storyteller, but what few know is that the director shot his movies using two separate scripts. The first,… — Martin Lindstrom Copy Share
I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension… — Martin Lindstrom Copy Share
“If a living place can be likened to a city, the art on the wall, or the lack of art, is the first sign” — Martin Lindstrom Copy Share
We're all obsessed with our smartphones and thus really don't see anything around us. — Martin Lindstrom Copy Share
“Russia’s biggest downside, for me at least, is its lack of color. Being in Russia is like breathing different oxygen, and I can feel… — Martin Lindstrom Copy Share
Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems… — Martin Lindstrom Copy Share
A brand is an emotional construct. It helps you to project an image to the world which you'd like to own. — Martin Lindstrom Copy Share
“the Apple logo hangs from an unseen thread in many Apple Stores like a Bethlehem star?” — Martin Lindstrom Copy Share
“In some instances, I’ve found that executives don’t even use their own products.” — Martin Lindstrom Copy Share
“In an analysis of over one billion pieces of emoji data across the globe, across numerous categories, it wasn’t surprising to find that UK… — Martin Lindstrom Copy Share
Visit your local supermarket or retail chain. You'll experience a lot of visual stimulus, but it's unlikely that your other senses will encounter any… — Martin Lindstrom Copy Share
Today's evangelism is just as likely to take place via chat rooms and viral videos as it is in a personal conversation or a… — Martin Lindstrom Copy Share
“The Italian-owned Benetton label, for example, manufactures its entire clothing line in white. Once the clothes are delivered to distribution centers, Benneton’s analysts assess… — Martin Lindstrom Copy Share
