“Research provides a firm grounding for these empirical findings. The two defining characteristics of lead users and the likelihood that they will develop new or modified products have been found to be” — Eric von Hippel Copy Share Image
“Second, lead users are a much broader category than customers of a specific firm, and many have incentives that differ from those of customers. Lead users generating innovations of interest to manufacturers can reside, as we have seen, at the… — Eric von Hippel Copy Share Image