“Language is powerful. What we say can shape how we think—and it certainly shapes how others think about us. In this regard, calling the business a “customer” simply conveys the idea that IT is not part of the business.” — Richard Hunter Copy Share Image
“We believe that executives, like everyone else, see what is brought to their attention. The costs associated with IT are brought to their attention… — Richard Hunter Copy Share
“Language is powerful. What we say can shape how we think—and it certainly shapes how others think about us. In this regard, calling the… — Richard Hunter Copy Share
“The only people in any enterprise who ever describe anyone except the people who buy the enterprise’s products and services as “customers” are IT… — Richard Hunter Copy Share
