“…no industrial designer worth his salt, or our attention, has been trained to work exclusively on any particular product, unless by accident. What he has been trained to do is practice a process called design, a process that includes esthetic… — Ralph Caplan Copy Share Image
Designers shouldn’t design for museums any more than mummies should die for them. — Ralph Caplan Copy Share
We are … the un-proud non-possessors of objects whose chief substance is that of the transient symbol. Our Puritan fear of the love of… — Ralph Caplan Copy Share
“…no industrial designer worth his salt, or our attention, has been trained to work exclusively on any particular product, unless by accident. What he… — Ralph Caplan Copy Share
Attention must be paid’ is the cardinal rule of design discipline, for the designer is above all someone who pays attention to the situation… — Ralph Caplan Copy Share
...one of hallmarks of a creative person is the ability to tolerate ambiguity, dissonance, inconsistency, things out of place. But one of the rules… — Ralph Caplan Copy Share
A chair is the first thing you need when you don’t really need anything, and is therefore a peculiarly compelling symbol of civilization. For… — Ralph Caplan Copy Share
It is important to notice that these badly functioning designs were praised for 'elegance.' But elegance as theoretical scientists apply it is quite different.… — Ralph Caplan Copy Share
Thinking about design is hard, but not thinking about it can be disastrous. — Ralph Caplan Copy Share
