“If you can't describe your product or idea in one simple sentence, it is too complicated to sell.” — Leonie Mateer Copy Share Image
“If you can't describe your product or idea in one simple sentence, it is too complicated to sell.” — Leonie Mateer Copy Share
“If you are constantly looking over your shoulder at the competition you are not concentrating on the path ahead” — Leonie Mateer Copy Share
“Fear is the most destructive of all emotions in the product development process. Fear freezes the vision and stops it evolving. A trait of… — Leonie Mateer Copy Share
“The biggest waste of time in your product's early development is expecting that there is someone out there who knows more than you do.” — Leonie Mateer Copy Share
