My mantra is if you want to help people accomplish some goal, make it easy. — Richard Thaler Copy Share Image
Parents want their children to excel, callers to a victims' hot line want help, and sick people want to get well. Offering… — Richard Thaler Copy Share Image
"Save more tomorrow" is a nudge to help people do what they know they want to do, which is save more, but… — Richard Thaler Copy Share Image
The Nobel Prize is going to be 'fun money' - for an occasion, when my wife and I want a $50 bottle of wine. — Richard Thaler Copy Share
In some ways, the finding that financial education doesn't provide long-term payoffs is hardly surprising. After all, how much do you remember from your… — Richard Thaler Copy Share
Fortunately, economists open to new ways of thinking are finding novel ways to use supposedly irrelevant factors to make the world a better place. — Richard Thaler Copy Share
If people just put away what's left at the end of the month, that's a recipe for failure. — Richard Thaler Copy Share
The wealth in many large estates has never been taxed because it is largely in the form of unrealized - therefore untaxed - capital… — Richard Thaler Copy Share
The lesson of my field, behavioral economics, is that we need to understand the ways in which we differ from the rational human assumed… — Richard Thaler Copy Share
I think behavioral economists don't have any more of an explanation about the rise of Trump than anyone else. — Richard Thaler Copy Share
There are cases when I can make myself better off by restricting my future choices and commit myself to a specific course of action. — Richard Thaler Copy Share
For amateur golfers, I think one of the biggest mistakes is to model their play on professionals. — Richard Thaler Copy Share
he card companies will often, as a courtesy, honor that credit card, but hit you with a penalty. And you keep swiping your card… — Richard Thaler Copy Share
Social Security may be the most beloved of all the government's programs, partly because it requires so little thinking. You pay taxes while you… — Richard Thaler Copy Share
If you're trading individual securities, you're almost certainly making a mistake. Because most professional managers can't outperform their benchmarks, and there's little reason to… — Richard Thaler Copy Share
A nudge is some feature of the environment that changes the behaviour of humans but would not change the behaviour of rational economic agents,… — Richard Thaler Copy Share
One reason for high health care costs is that patients fail to follow their treatment regimen. — Richard Thaler Copy Share
