Turns out, people's brains are not nearly as powerful a motivator as our hearts. Facts, data, and economic models don't move people to courageous action the way that powerful stories can. — Annie Leonard Copy Share Image
Everywhere I go, I meet people ready for change. People who are fed up with the exhaustion that comes from devoting one's life to the work-watch-spend treadmill. People who know in their hearts that it's wrong to treat the planet… — Annie Leonard Copy Share Image
There is no such thing as away. When you throw something away, it must go somewhere. — Annie Leonard Copy Share Image
We're more concerned about climate or economic equality or racial justice or anything else that is good for people and the planet, we simply… — Annie Leonard Copy Share Image
Put simply, if we do not redirect our extraction and production systems and change the way we distribute, consume, and dispose of our stuff… — Annie Leonard Copy Share Image
It's crucial we know the facts and science, but it's naïve to rely on them alone to build a movement for change. — Annie Leonard Copy Share Image
Between the disillusionment that people feel about politics-as-usual, assaults on the right to vote, and the constant feelings of pressure that Americans suffer in… — Annie Leonard Copy Share Image
“Why sit and stare at a box beaming messages indoctrinating us into consumer culture for hours a day when there are so many more… — Annie Leonard Copy Share Image
For decades, I thought that scientific truth, solid economic case studies, and common sense were enough to bring about change on the environmental front.… — Annie Leonard Copy Share Image
Solid information is necessary, but insufficient. We also need to present that information in ways that are inspiring and accessible. That's where stories come… — Annie Leonard Copy Share Image
Right now, American government has stepped back from offering any kinds of protection for human rights and public health. And the fossil fuel industry… — Annie Leonard Copy Share Image
We depend on this planet to eat, drink, breathe, and live. Figuring out how to keep our life support system running needs to be… — Annie Leonard Copy Share Image
