The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that's where we can most readily engage people. It doesn't cost them very much to switch products or whatever it happens to… — John Elkington Copy Share Image
I'm worried about greenwashing. I think we should come down on it very, very hard, whether it's with criminal intent or actively deceptive. — John Elkington Copy Share
I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can't keep them agitated… — John Elkington Copy Share
Any prudent business looks at the reality and how to maximize our investment. — John Elkington Copy Share
I think consumerism breeds dissatisfaction, and I think that the advertisers play to that. So I cannot be comfortable with that. On the other… — John Elkington Copy Share
So, you could call me optimistic and hopeful and probably just a little bit naïve, but I'm coming from the space that the best… — John Elkington Copy Share
I'm part of the consumer culture. I was part of the baby boom generation. I have a car when I shouldn't, a couple of… — John Elkington Copy Share
Behavioral change is more important than individual product choices. They both have a role to play. — John Elkington Copy Share
The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that's where we can most readily… — John Elkington Copy Share
The path to relative economic, social and ecological sustainability is guaranteed to be littered with failures of every nature and scale. If we recognize… — John Elkington Copy Share
I became a vegetarian 55 years ago, and I think it's one of the more important behavioral changes I ever took. The more I… — John Elkington Copy Share
What people say often precedes what they think. Some people sometimes say, "I have to hear myself talk before I know what I think."… — John Elkington Copy Share
Companies watch what consumers are doing like a hawk. Just as one letter to a politician can signal an insipient problem, for companies, a… — John Elkington Copy Share
