Business is much less transparent than a win in a Grand Prix; in a race you drive over the finishing line first and you have won. In business it is different. — Niki Lauda Copy Share Image
People always think that the worst time of my life must have been after the German Grand Prix crash in 1976, which put me in a coma and left me with severe burns. But it wasn't. — Niki Lauda Copy Share Image
This aircraft tops everything. All the others look old as compared to this one. — Niki Lauda Copy Share Image
Jean Todt's system will never succeed, not even with Michael Schumacher — Niki Lauda Copy Share Image
You appreciate that it is very easy to die and you have to arrange your life to cope with that reality. — Niki Lauda Copy Share Image
When I was in motor racing, I had taken the decision to risk my life. But when you run an airline, and more than… — Niki Lauda Copy Share Image
The idea that people would work on themselves, who hadn't had an accident - I can't stand plastic surgery. — Niki Lauda Copy Share Image
Taking your first title is much more complicated and more difficult; it takes years of work - from go-kart to Formula One. The second… — Niki Lauda Copy Share Image
Running an airline is the most difficult job in the world. Racing was more dangerous for my life. — Niki Lauda Copy Share Image
I always want to know whether the customers are satisfied; customer satisfaction is, after all, my ultimate goal! — Niki Lauda Copy Share Image
I see myself as the mind of the business which takes care of every last detail; if you do not do this you cannot… — Niki Lauda Copy Share Image
Business is much less transparent than a win in a Grand Prix; in a race you drive over the finishing line first and you… — Niki Lauda Copy Share Image
