The ratings are obviously important, but quite honestly we don't spend that much time with them because we believe that if we… — Oliver Luck Copy Share Image
There are a limited number of letters in the alphabet. AFL? Nope, taken. BFL? Eh, doesn't sound very good. CFL? Taken. DFL?… — Oliver Luck Copy Share Image
If there's anything my kids have taught me, it's that my general belief in the good qualities of college athletics is alive… — Oliver Luck Copy Share Image
There are a lot off very good college players after a year or two who may not want to play that third… — Oliver Luck Copy Share Image
Football has always been a constant in my life and I'm excited about the unique opportunity to present America's favorite sport to fans in… — Oliver Luck Copy Share Image
In the game of football today - whether it's pro, college or even high school arguably - your quarterback play is determinative. — Oliver Luck Copy Share Image
There is nothing worse than sitting in a ballpark and somebody is vomiting behind you. — Oliver Luck Copy Share Image
Our players are our human capital and we want to make sure that, while football remains a pretty rough, tough game, that we're doing… — Oliver Luck Copy Share Image
What does the quarter-back do after handing off? He runs to the perimeter and blocks. Or tries to block. I tried to throw a… — Oliver Luck Copy Share Image
There will be relatively little in common with XFL 2001. I'll be the first to admit that the quality of the play in 2001… — Oliver Luck Copy Share Image
I think there's a really fine line between innovating and being gimmicky, and we're trying to stay on the proper side of that. — Oliver Luck Copy Share Image
There's risk in virtually everything you do. I tend to focus more on the reward channel. — Oliver Luck Copy Share Image
I played years ago around a bunch of guys who hung on as long as they could, and they begin to resent the game… — Oliver Luck Copy Share Image
We always assume that what we do is the way it should be done - that's not always the case. — Oliver Luck Copy Share Image
