“Mistaking goals for strategy. Many bad strategies are just statements of desire rather than plans for overcoming obstacles.” — Richard Rumelt Copy Share Image
“A hallmark of true expertise and insight is making a complex subject understandable. A hallmark of mediocrity and bad strategy is unnecessary complexity—a flurry… — Richard Rumelt Copy Share Image
“Strategy cannot be a useful concept if it is a synonym for success. Nor can it be a useful tool if it is confused… — Richard Rumelt Copy Share Image
“Mistaking goals for strategy. Many bad strategies are just statements of desire rather than plans for overcoming obstacles.” — Richard Rumelt Copy Share Image
“form of bad strategic objectives occurs when there is a scrambled mess of things to accomplish—a “dog’s dinner” of strategic objectives.” — Richard Rumelt Copy Share Image
