“Values and principles serve as the basis for goals. They're your standards of excellence, your highest aspirations, and they define the arena in which you must set goals and metrics. Values mediate the path of action. Goals release the energy.… — James M. Kouzes Copy Share Image
“People need to know if they're making progress toward the goal or simply marking time. Their motivation to perform a task increases only when they have a challenging goal and receive feedback on their progress.8” — James M. Kouzes Copy Share Image
“Leaders mobilize others to want to struggle for shared aspirations, and this means that, fundamentally, leadership is a relationship. Leadership is a relationship between… — James M. Kouzes Copy Share Image
There is no freeway to the future, no paved highway from here to there. There is only wilderness, uncertain terrain. There are no roadmaps,… — James M. Kouzes Copy Share Image
“When people talk to us about the qualities they admire in leaders, they often use “integrity” and “authentic” as synonyms for honesty.” — James M. Kouzes Copy Share Image
“Nobody likes being told what to do or where to go, no matter how right it might be. People want to be a part… — James M. Kouzes Copy Share Image
There's nothing more demoralizing than a leader who can't clearly articulate why we're doing what we're doing. — James M. Kouzes Copy Share Image
“When you give people a choice about being a part of what’s happening, they’re more likely to be committed to a project. Is there… — James M. Kouzes Copy Share Image
The word "story" is short for the word "history." They both have the same root and fundamentally mean the same thing. A story is… — James M. Kouzes Copy Share Image
If we're going to be authentic in our leadership, we will have to be willing to serve, and we have to be willing to… — James M. Kouzes Copy Share Image
“If you wish to maximize your leadership effectiveness, begin with the assumption that you'll be interacting in some way with this person again in… — James M. Kouzes Copy Share Image
Leadership isn’t the private reserve of a few charismatic men and women. It’s a process ordinary people use when they’re bringing forth the best… — James M. Kouzes Copy Share Image
“If you follow someone who's universally viewed as having impeccable character and strong integrity, then you're likely to be viewed the same. If you… — James M. Kouzes Copy Share Image
You can't lead others to places you don't want to go yourself. If you don't feel a burning passion for something, how in the… — James M. Kouzes Copy Share Image
