Certain kinds of typeface design and typographic design are designed to persuade: we can make this company look modern if we use a crisp sans serif typeface, or we can make this restaurant look like its been around forever if… — Michael Bierut Copy Share Image
When it comes to working on identities, a lot of the time I find myself working with a company that has been around for a while. No matter what they say their goal is, the history and the impression that… — Michael Bierut Copy Share Image
I think once the artistic world of the type designer merged with the scientific world of the computer programmer, you began to see this… — Michael Bierut Copy Share Image
If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work… — Michael Bierut Copy Share Image
A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should… — Michael Bierut Copy Share Image
I actually think it almost works the other way sometimes: making a college textbook, say, look really "user friendly" tends to also make it… — Michael Bierut Copy Share Image
It's hard to predict what will happen as reading on screen becomes more of a universal norm, and when the formats dictated by social… — Michael Bierut Copy Share Image
It was stone carvers in ancient Rome, scribes in the Middle Ages, all the way through Gutenberg to the present day. That's a pretty… — Michael Bierut Copy Share Image
Australia is one of the few places that I can think of where the cities, at least those I've been to, seem to have… — Michael Bierut Copy Share Image
Most people have no idea how much goes into designing a typeface. Twenty-six letters in the alphabet, usually with two versions of each, upper… — Michael Bierut Copy Share Image
I'm always conscious of the context, the history, the specific environment of anything that I design and what it is going to be operating… — Michael Bierut Copy Share Image
For instance, I assume those "carrots" we have on our keyboards were there originally to express "greater than" and "less than." Then they were… — Michael Bierut Copy Share Image
