People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create… — Aerin Lauder Copy Share Image
So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life. — Aerin Lauder Copy Share Image
AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard… — Aerin Lauder Copy Share
I'm never without my personalised Anya Hindmarch diary - I keep my schedule online, too, but my diary is always in my bag. It's… — Aerin Lauder Copy Share
You could say that I am the Estee Lauder woman. I'm a working mother; time is valuable to me. I want a good product;… — Aerin Lauder Copy Share
When I took the job as Estée Lauder's creative director, the first thing I did was go into the archives! I love taking our… — Aerin Lauder Copy Share
I love market research because you really have an idea of what your consumers are looking for. — Aerin Lauder Copy Share
I think it's so much fun to create a space. As the world has gotten more and more hectic - with these horrible catastrophes… — Aerin Lauder Copy Share
The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe… — Aerin Lauder Copy Share
I used to be a shopper before I had children. I'd go to Bergdorf and Barneys all the time. But now my weekends are… — Aerin Lauder Copy Share
People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for… — Aerin Lauder Copy Share
Beauty is my heritage and my core. But my passion is design for the spaces where we live and work. — Aerin Lauder Copy Share
In terms of pots and pans, I just use the basics - I'm not a snob like that. — Aerin Lauder Copy Share
My mother taught me that it is important to be prepared for a last-minute polish. — Aerin Lauder Copy Share
![“People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.” quote by Aerin Lauder](https://sms4smile.com/quotes/i/26e/aerin-lauder-13050_buying_people-love-buying-into-a-lifestyle-and_594079.png)
