When a consumer derives value - especially from something that was given to him for free - he becomes the best kind of evangelist. — Mitch Joel Copy Share Image
“Worry less about how many people you are connected to, and worry a whole lot more about who you are connected to – who… — Mitch Joel Copy Share
“generally, when you do something for an audience, they repay you. The Grateful Dead made plenty of money. Tom Peters makes many millions of… — Mitch Joel Copy Share
“It’s all about great stories. It’s a tall order, but if you’re looking to create a true mark and to get people to remark… — Mitch Joel Copy Share
You have to understand as a marketer that consumers are functioning in the age of efficiency. — Mitch Joel Copy Share
“Always remember this: Make it about your customers’ needs. A great utility is something that adds tremendous value to individuals’ lives – and in… — Mitch Joel Copy Share
“It’s not that great ideas got killed by clients… it’s that agencies killed their own great ideas by not presenting them well.” — Mitch Joel Copy Share
Once you can understand where the conversation is, who leads, the type of voices and the best place for you to add your voice,… — Mitch Joel Copy Share
“People like sharing things that not only sound cool, but make them look smart.” — Mitch Joel Copy Share
“Stop thinking about content as the endgame and consider that the true value is the stories you tell.” — Mitch Joel Copy Share
“using playful cleverness to achieve a goal.” Hacking away at something in small chunks or reprogramming bits and pieces of the media is what… — Mitch Joel Copy Share
“Here’s the truth: You won’t find your voice over time. I don’t believe that writers arrive at this strange destination called “their voice.” I… — Mitch Joel Copy Share
“True utility happens in the moment of need. Not the brand’s moment of need, but the consumer’s moment of need. If you can meet… — Mitch Joel Copy Share
