Talking to people from the heart matters, and it's unfortunately something brands have forgotten about. Celebrity endorsement deals try to gain recognition for brands, but at their core, what matters is if the celebrity truly backs the brand. — Fat Joe Copy Share Image
I have been Fat Joe since I was a kid. It's always been my name and always will be. — Fat Joe Copy Share Image
There's no such thing as too much. If there's too much, then that's a great thing. — Fat Joe Copy Share Image
I love the quality of TIDAL. I appreciate what they're trying to do and what they're trying to accomplish. — Fat Joe Copy Share Image
Fat Joe ain't out here trying to battle-rap everybody in the world. That's not what I'm about. — Fat Joe Copy Share Image
It feels like Gangstarr is the purest group in hip-hop. They was shooting videos on the beach in the winter when the water was… — Fat Joe Copy Share Image
See, me, I don't run away. During my successes or my failures, I put it on me. — Fat Joe Copy Share Image
It's like hip hop all over again, back in the '70s back in the Bronx, when it was just bubbling. But it's going to… — Fat Joe Copy Share Image
As a little kid, I watched hip hop get created. So it's an honour for me to represent the Bronx, the motherland of hip… — Fat Joe Copy Share Image
