“One of the basic decisions I made in this period affected the heart of my franchise system and how it would develop. It was that the corporation was not going to get involved in being a supplier for its operators.… — Ray Kroc Copy Share Image
“but I would have rights to franchise copies of their operations everywhere else in the United States. The buildings would have to be exactly like the new one their architect had drawn up with the golden arches. The name, McDonald’s,… — Ray Kroc Copy Share Image
I believe in God, family, and McDonald's. And in the office, that order is reversed. — Ray Kroc Copy Share
“The best part of it for me personally was that every time I saw a new Walgreen’s store going up it meant new business.… — Ray Kroc Copy Share
Creativity is a highfalutin' word for the work I have to do between now and Tuesday. — Ray Kroc Copy Share
“We started Franchise Realty Corporation with $1,000 paid-in capital, and Harry parlayed that cash investment into something like $170 million worth of real estate.… — Ray Kroc Copy Share
“I was about to lose one of my biggest accounts, Walgreens, the people I had created a tremendous amount of business for and to… — Ray Kroc Copy Share
“One time a McDonald’s operator came to me with the idea he’d dreamed up to cut costs by producing a doughnut-shaped patty. His notion… — Ray Kroc Copy Share
I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think. — Ray Kroc Copy Share
If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water. It is ridiculous to call… — Ray Kroc Copy Share
“the basics have to be stressed over and over. If I had a brick for every time I’ve repeated the phrase QSC and V… — Ray Kroc Copy Share
No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client. — Ray Kroc Copy Share
