“North Americans had two distinct ways of looking at food trends brought from other cultures: foreign and ethnic. Foreign was refined, upmarket, and expensive. Ethnic was exotic, downmarket, and cheap. French and Japanese were foreign. Chinese, Mexican, and Indian were… — David Sax Copy Share Image
“In the eleventh century obese English king William the Conqueror took to bed and consumed nothing but alcohol to shed pounds, a practice many… — David Sax Copy Share Image
“trends fade as they were usurped by competitors (those same fajitas and sushi platters giving way first to burritos and ramen soups and then… — David Sax Copy Share Image
“take an edible piece of nature and create a promise out of it, communicate that promise to the public, and then deliver on it… — David Sax Copy Share Image
“North Americans had two distinct ways of looking at food trends brought from other cultures: foreign and ethnic. Foreign was refined, upmarket, and expensive.… — David Sax Copy Share Image
