If you expect perfection from people your whole life is a series of disappointments, grumblings and complaints. If, on the contrary, you pitch your expectations low, taking folks as the inefficient creatures which they are, you are frequently surprised by… — Bruce Barton Copy Share Image
My program is to leave the fools to nature. She has diseases with which to deal with them. — Bruce Barton Copy Share Image
The Bible rose to the place it now occupies because it deserved to rise to that place, and not because God sent anybody with… — Bruce Barton Copy Share Image
What a curious phenomenon it is that you can get men to die for the liberty of the world who will not make the… — Bruce Barton Copy Share Image
Christ would be a national advertiser today, I am sure, as He was a great advertiser in His own day. He thought of His… — Bruce Barton Copy Share Image
Surely no one will consider us lacking in reverence if we say that every one of the "principles of modern salesmanship" on which business… — Bruce Barton Copy Share Image
Nothing splendid has ever been achieved except by those who dared believe that something inside of them was superior to circumstances — Bruce Barton Copy Share Image
It takes a real storm in the average persons life to make him realize how much worrying he has done over the squalls. — Bruce Barton Copy Share Image
Get money - but stop once in a while to figure what it is costing you to get it. No man gets it without… — Bruce Barton Copy Share Image
An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers… — Bruce Barton Copy Share Image
I had never thought of advertising as a life work, though I had on the side, written some very successful copy. — Bruce Barton Copy Share Image
Talkers have always ruled. They will continue to rule. The smart thing is to join them. — Bruce Barton Copy Share Image
We pay just as dearly for our triumphs as we do for our defeats. Go ahead and fail. But fail with wit, fail with… — Bruce Barton Copy Share Image
