“Someday someone is going to create a stir by proposing a radical new tool for the study of people. It will be called the face-value technique. It will be based on the premise that people often do what they do… — William H. Whyte Jr Copy Share Image
“Someday someone is going to create a stir by proposing a radical new tool for the study of people. It will be called the… — William H. Whyte Jr Copy Share
“...the spectacle of people following current custom for lack of will or imagination to do anything else is hardly a new failing.” — William H. Whyte Jr Copy Share
“The same man who will quote from Benjamin Franklin on thrift for the house organ would be horrified if consumers took these maxims to… — William H. Whyte Jr Copy Share
