We've had to be innovative, in terms of reaching the customer, and that's all been about making it an experiential shopping environment. — Sara Davies Copy Share Image
People forget we've got awesome entrepreneurs all over the country, especially in the North East. — Sara Davies Copy Share Image
Michaels is probably the most respected craft retailer on the planet so to be working with them is a fantastic honour, and it will… — Sara Davies Copy Share Image
I came up with the Enveloper when I was 20 and it took my dad and me several months to develop the initial concept… — Sara Davies Copy Share Image
While we might now have expanded into the U.S.A. with our California office, I'm a Coundon girl born and bred and proud that Crafter's… — Sara Davies Copy Share Image
When I go to the U.S., the flights are long, and they do affect the body clock, but they are worth it. — Sara Davies Copy Share Image
Right from growing up I always wanted to be a teacher, but my dad discouraged me. — Sara Davies Copy Share Image
Someone suggested elocution lessons but there is no way I am changing my accent, I'm proud of my roots. — Sara Davies Copy Share Image
I've always been creative - I baked, knitted and crocheted with my mum and grandma. — Sara Davies Copy Share Image
For all we are a manufacturer, we've always had a lot of communication with the consumer. — Sara Davies Copy Share Image
Just because I'm a lot wealthier now doesn't mean I want my kids to grow up differently to how I did. — Sara Davies Copy Share Image
I worked in my parents' decorating store from six. My mum would get me in every Saturday polishing the paint and straightening the wallpaper… — Sara Davies Copy Share Image
I have learnt this over time, that Peter Jones, you've gotta watch him. — Sara Davies Copy Share Image
Crafting covers so many areas and over the last few years, we have seen a real boom in the U.K. in terms of people… — Sara Davies Copy Share Image
