“In the old days, you either had to buy expensive advertising or beg the media to tell your story. Sadly, many organizations… — David Meerman Scott Copy Share Image
“Prior to the web, organizations had only two significant choices to attract attention: buy expensive advertising or get third-party ink from the… — Ann Handley Copy Share Image
Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy. — Mason Cooley Copy Share Image
