I just kind of dive in if I think I can create something that will make a difference and then try to get the numbers to stack up after the event. So most of the things I've done I would… — Richard Branson Copy Share Image
We've always kind of tried to keep the mystique. We don't wanna give everybody everything. You give 'em too much, it's just white noise. When we do say something, we want it to be an event. When we go out… — Johnny Christ Copy Share Image
