“Advertisers as well as political leaders long ago found that it is easier to appeal to the people through the heart than through the mind. Programs built with an emotional people are sure to draw the largest audiences and the… — Judith C. Waller Copy Share Image
“The majority of the people in the United States have had only an elementary education and have a speaking vocabulary of about two thousand… — Judith C. Waller Copy Share
“One hundred fifty years is not long in the reckoning of a hill. But to a man it's long enough. One hundred fifty years… — Judith C. Waller Copy Share
“Because of the times, and because the child has been living in a world filled with every kind of thrill and adventure, it is… — Judith C. Waller Copy Share
“the Code [of the National Association of Broadcasters]. . . . also deals briefly with the presentation of news in a fair and accurate… — Judith C. Waller Copy Share
“Then came the era of 'box-tops' and 'thrillers.' It is not strange that the advertiser, in his search for the right kind of program… — Judith C. Waller Copy Share
“It is still evident that the problem of finances is an enormously important one. The lack of money to do the job and to… — Judith C. Waller Copy Share
“The code of the National Association of Broadcasters enunciates as a cardinal principle in American radio the provision of time by stations, without charge,… — Judith C. Waller Copy Share
“It is interesting to note that in announcing the formation of the National Broadcasting Company, the Radio Corporation of America published a newspaper advertisement… — Judith C. Waller Copy Share
“In many industries federal regulation is the outgrowth of inadequate self-regulation on the part of the industry.” — Judith C. Waller Copy Share
“It is scarcely fair . . . to permit only those with sufficient funds to spend to appropriate that which, in reality, is the… — Judith C. Waller Copy Share
“Advertisers as well as political leaders long ago found that it is easier to appeal to the people through the heart than through the… — Judith C. Waller Copy Share
“For a while parents seemed to forget that their responsibility as parents did not cease when the child turned on the radio; rather it… — Judith C. Waller Copy Share
“Doctor James Rowland Angell has said that 'any program may be regarded as educational (and here we may substitute the words 'a public service')… — Judith C. Waller Copy Share
“As Mary Grannon, the beloved Mary of The Canadian Broadcasting Corporation’s ‘Just Mary’ hour says: So many parents are clinging to some favorite story… — Judith C. Waller Copy Share
