Embrace risk. The driving force behind our economic model at Illumination Mac Guff is designed to preserve the opportunity to take risk. Subvert the expectation of the audience. Surprise them with unexpected choices. — Chris Meledandri Copy Share Image
This phenomenon with Betty White is so wonderfully amazing. In a world where ageism runs rampant, out of left field, all of a sudden,… — Chris Meledandri Copy Share
I have been very fortunate since 'Ice Age' to make movies that somehow charm audiences. I think that the key to it for me… — Chris Meledandri Copy Share
Embrace risk. The driving force behind our economic model at Illumination Mac Guff is designed to preserve the opportunity to take risk. Subvert the… — Chris Meledandri Copy Share
If you are not breaking rules and you are not taking risks, you are not going to end up with movies where there is… — Chris Meledandri Copy Share
Ted Geisel was trying to make a statement about awareness and personal responsibility. He was very clear about that. But the ideas and themes… — Chris Meledandri Copy Share
My faith in my filmmaking changed on the heels of 'Titan.' It allowed me to pursue things that I previously would have questioned. — Chris Meledandri Copy Share
I was pulled out of school for every moratorium day and every rally for a left-wing candidate... from Ed Koch in his heyday to… — Chris Meledandri Copy Share
You have to love Dr. Seuss to take on the responsibility of conveying his work in animation or any medium. — Chris Meledandri Copy Share
Owning pets is as close to a universal phenomenon as, I think, anything. — Chris Meledandri Copy Share
I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a… — Chris Meledandri Copy Share
What I worry about the most is the competition for young eyeballs. We have so many other competing forms of media. I don't take… — Chris Meledandri Copy Share
My early experiences in animation taught me that following someone else is not a great idea. — Chris Meledandri Copy Share
We start with strong characters and build the movie from there. That not to say we don't struggle with story - that's the most… — Chris Meledandri Copy Share
