The best way to know what people want is not by asking them, but by understanding them, — Niels Diffrient Copy Share Image
Today the telephone takes precedence over everything. It reaches a point of terrorism, particularly at dinnertime. — Niels Diffrient Copy Share Image
My ideal office wouldn't have a chair. You would do two things there: stand up or lie down. These are the body's most natural… — Niels Diffrient Copy Share Image
Why would you design something if it didn't improve the human condition? — Niels Diffrient Copy Share Image
When design springs from an understanding of the people who are going to use a product, you begin to see forms that you would… — Niels Diffrient Copy Share Image
