Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important — Seth Godin Copy Share Image
It's easy to measure success by the number of dollars spent or by the number of programs initiated, without having too much… — Stephen Cambone Copy Share Image
We must measure what leads to results, not simply what is easy to measure. — Charles Koch Copy Share Image
It's easy to measure what you can count, but what counts is not easy to measure. — Alexander Den Heijer Copy Share Image
