When I started, I had that naïve mentality that you shouldn't have to dress celebrities if your product is good. But when you're an emerging brand and you don't have millions for advertising and marketing, it's a good vehicle to… — Simon Spurr Copy Share Image
Sometimes, when we dress celebrities, there are always loads of Twitters and things like that. When I wake up, I think, 'Oh right, she wore it.' You kind of always know where it's going to be worn. — Jenny Packham Copy Share Image