“K-dramas are soft power in action; they subtly and overtly promote Korean values, images, and tastes to their international audience.” — Euny Hong Copy Share Image
“Korean dramas also have huge audiences in Latin America—perhaps because of their emotional similarity to telenovelas. In South America, Korean dramas have become hits in Brazil, Chile, and Argentina. In Paraguay, some Korean dramas were dubbed not only in Spanish… — Euny Hong Copy Share Image
“Psy will go down in history as the first real twenty-first-century entertainer: who else could combine Confucianism and farting?” — Euny Hong Copy Share
“Samsung still needed to refashion its brand image. There was a worrisome phrase floating around the business world in the 1990s, the “Korea discount.”… — Euny Hong Copy Share
“When I asked why StarCraft 2 in particular was so popular in Korea, he said, “The game ends quickly, so you can start a… — Euny Hong Copy Share
“Korea has no natural resources and very little arable land. Compounding the problem is that labor costs have risen so dramatically in the last… — Euny Hong Copy Share
“The South Korean economy is a paradox: it is utterly capitalist, yet at the same time it is in some ways still a command… — Euny Hong Copy Share
“According to Kim, 1998 was the turning point for Korean films entering the international arena. “In the fifty years up to 1997,” said Kim,… — Euny Hong Copy Share
“Kim Jong-il also invented the hamburger. Almost touchingly, North Koreans have a lot of pride in their heritage, though it’s for absurd reasons. The… — Euny Hong Copy Share
“The no-foreign-school-supplies rule was enforced by way of surprise inspections, heralded by the teacher suddenly yelling midlecture: “Everyone, put your hands on the top… — Euny Hong Copy Share
“Psy is the paradigm shift within the paradigm shift. And his life and bewildering rise to fame are an embodiment of the changes in… — Euny Hong Copy Share
“The Chosun Dynasty adopted Confucianism in all walks of civil and personal life at the beginning of the fifteenth century. The nation’s kings were… — Euny Hong Copy Share
“Lee believes, as do the vast majority of South Koreans, that North Koreans are not so stupid that they fail to see the likelihood… — Euny Hong Copy Share
“In recent decades, the biggest enemies of shamanism have been Korea’s many fervent Christians. Which, said Mason, is highly ironic, since Korean Christianity is… — Euny Hong Copy Share
“Korean-made video games now constitute a quarter of the world market. Even most Koreans have no idea how big Korea’s gaming industry.” — Euny Hong Copy Share
“In essence, shamanism is the belief that all happiness stems from harmony with nature.” — Euny Hong Copy Share
“culture critic Lee Moon-won opined, “Hallyu started with Samsung.” In other words, the popularity of Korean music and movies is hard to separate from… — Euny Hong Copy Share
