“People don't like to change their minds. Once they perceive you one way, that's it. They kind of file you away in their minds as a certain kind of person. You cannot become a different person in their minds.” — Al Ries, Jack Trout Copy Share Image
“The essence of marketing is narrowing the focus. You become stronger when you reduce the scope of your operations. You can’t stand for something… — Al Ries, Jack Trout Copy Share Image
“People don't like to change their minds. Once they perceive you one way, that's it. They kind of file you away in their minds… — Al Ries, Jack Trout Copy Share Image
“When you launch a new product, the first question to ask yourself is not 'How is this new product better than the competition?' but… — Al Ries, Jack Trout Copy Share Image
“All truth is relative. Relative to your mind or the mind of another human being. When you say, 'I’m right and the next person… — Al Ries, Jack Trout Copy Share Image
