By 2030 the demand for resources will create a crisis with dire consequences. Demand for food and energy will jump 50% by 2030 and for fresh water by 30%, as the population tops 8.3 billion — John Beddington Copy Share Image
“Another area where limits are invaluable is what we call “appetite control.” In Pixar’s case, when we are making a movie the demand for resources is literally bottomless. Unless you impose limits, people will always justify spending more time and… — Ed Catmull Copy Share Image
