If you send out one coupon with a deadline of a week and another that must be used within the next month, you end up having more redemptions with the one week deadline. It's really amazing. With the month deadline… — Sendhil Mullainathan Copy Share Image
During trade deadline, we pretty much tell every player, look, there's lots of names, lots of everything for every player in the league. So it's best to tune it out because every team's job is to explore things and you… — Daryl Morey Copy Share Image
