By the time that product is ready to be distributed widely, it will already have established customers. — Eric Ries Copy Share Image
Lean thinking defines value as providing benefit to the customer; anything else is waste. — Eric Ries Copy Share Image
Customers don't care how much time something takes to build. They care only if it serves their needs. — Eric Ries Copy Share Image
We must learn what customers really want, not what they say they want or what we think they should want. — Eric Ries Copy Share Image
The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated… — Eric Ries Copy Share Image
At IMVU, the cost of customer acquisition through our five-dollar-a-day AdWords campaign was less than twenty-five cents. Our revenue from those same… — Eric Ries Copy Share Image
Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers. — Eric Ries Copy Share Image
A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head… — Eric Ries Copy Share Image
The goal of a startup is to figure out the right thing to build-the thing customers want and will pay for-as quickly… — Eric Ries Copy Share Image
Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict… — Eric Ries Copy Share Image
Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The… — Eric Ries Copy Share Image
Most entrepreneurs don't need as many customers as they think. A lot of people think 10 is too few for a sample.… — Eric Ries Copy Share Image
The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it… — Eric Ries Copy Share
HubSpot has used the lean startup method to build a spectacularly successful company. What I particularly love about HubSpot is that they are so… — Eric Ries Copy Share
By the time that product is ready to be distributed widely, it will already have established customers. — Eric Ries Copy Share
It was 1999, and we were building a way for college kids to create online profiles for the purpose of sharing... with employers. Oops.… — Eric Ries Copy Share
Except in very narrow cases, where there's breakthrough science that needs patent production, worrying about competitors is a waste of time. If you can't… — Eric Ries Copy Share
“waiting too long to release can lead to the ultimate waste: making something that nobody wants.” — Eric Ries Copy Share
There's nothing wrong with raising venture capital. Many lean startups are ambitious and are able to deploy large amounts of capital. What differentiates them… — Eric Ries Copy Share
“In the Lean Startup model, every product, every feature, every marketing campaign—everything a startup does—is understood to be an experiment designed to achieve validated… — Eric Ries Copy Share
“...a long-term reputation is only at risk when companies engage in vocal launch activities such as PR and building hype. When a product fails… — Eric Ries Copy Share
The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about… — Eric Ries Copy Share
Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence. — Eric Ries Copy Share
Entrepreneurs can't forecast accurately, because they are trying something fundamentally new. So they will often be laughably behind plan - and on the brink… — Eric Ries Copy Share
Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities. — Eric Ries Copy Share
