Don't think of people in the mass. That gives you a blurred view. — Claude C. Hopkins Copy Share Image
The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them… — Claude C. Hopkins Copy Share Image
Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of… — Claude C. Hopkins Copy Share Image
Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer… — Claude C. Hopkins Copy Share Image
Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service… — Claude C. Hopkins Copy Share Image
Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen.… — Claude C. Hopkins Copy Share Image
People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in… — Claude C. Hopkins Copy Share Image
On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising… — Claude C. Hopkins Copy Share Image
In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster — Claude C. Hopkins Copy Share
Don't, to gain general and useless attention, sacrifice the attention that you want — Claude C. Hopkins Copy Share
Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly — Claude C. Hopkins Copy Share
Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete. — Claude C. Hopkins Copy Share
Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves — Claude C. Hopkins Copy Share
Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow,… — Claude C. Hopkins Copy Share
Platitudes and generalities roll of the human understanding like water from a duck — Claude C. Hopkins Copy Share
People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they… — Claude C. Hopkins Copy Share
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. — Claude C. Hopkins Copy Share
