True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?" — Peter Drucker Copy Share Image
One reason for the tremendous increase in health-care costs in the U.S. is managerial neglect of the "hotel services" by the people who dominate… — Peter Drucker Copy Share
No executive has ever suffered because his subordinates were strong and effective. — Peter Drucker Copy Share
“There is nothing so useless as doing efficiently that which should not be done at all. Peter Drucker” — Peter Drucker Copy Share
Management means, in the last analysis, the substitution of thought for brawn and muscle, of knowledge for folkways and superstition, and of cooperation for… — Peter Drucker Copy Share
The critical question is not "How can I achieve?" but "What can I contribute?" — Peter Drucker Copy Share
We can say with certainty - or 90% probability - that the new industries that are about to be born will have nothing to… — Peter Drucker Copy Share
When it rains manna from heaven, some people put up an umbrella. Others reach for a big spoon. — Peter Drucker Copy Share
The enterprise can fulfill its human and social functions only if it prospers as a business. — Peter Drucker Copy Share
The computer actually may have aggravated management's degenerative tendency to focus inward on costs. — Peter Drucker Copy Share
Nobody can predict the future; the idea is to have a firm grasp of the present. — Peter Drucker Copy Share
An executive should be a realist; and no one is less realistic than the cynic. — Peter Drucker Copy Share
