Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy… — Robert W. Bly Copy Share Image
Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy… — Robert W. Bly Copy Share
“the surest way to arouse and hold the attention of the reader is by being specific, definite, and concrete. The greatest writers—Homer, Dante, Shakespeare—are… — Robert W. Bly Copy Share
“the words in your copy should be “like the windows in a storefront. The reader should be able to see right through them and… — Robert W. Bly Copy Share
Writers are interested in a diverse range of subjects, but prefer to move from field to field to satisfy intellectual curiosity, rather than devote… — Robert W. Bly Copy Share
We are not in the business of being original. We are in the business of reusing things that work. — Robert W. Bly Copy Share
“Copywriters are salespeople whose job is to convince people to buy products.” — Robert W. Bly Copy Share
“Grade your performance as a copywriter on sales generated by your copy, not on originality.” — Robert W. Bly Copy Share
What you want to do as a living and get paid for, others want to do as a hobby and for free. — Robert W. Bly Copy Share
“Clever advertising can convince people to try a bad product once. But it can’t convince them to buy a product they’ve already tried and… — Robert W. Bly Copy Share
