The fact that a consistendy highly creative person is generally irresponsible in the sense that we have used this term is in part predictable from what is known about the freewheeling fantasies of very young children. — Theodore Levitt Copy Share Image
Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.". — Theodore Levitt Copy Share
The true purpose of a business is to create and keep a customer, not to make you money. — Theodore Levitt Copy Share
An industry begins with the customer and his or her needs, not with a patent, a raw material, or a selling skill — Theodore Levitt Copy Share
A powerful force drives the world toward a converging commonality, and that force is technology. … Almost everyone everywhere wants all the things they… — Theodore Levitt Copy Share
Organizations, by their very nature are designed to promote order and routine. They are inhospitable environments for innovation. — Theodore Levitt Copy Share
The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise… — Theodore Levitt Copy Share
Experience comes from what we have done. Wisdom comes from what we have done badly. — Theodore Levitt Copy Share
A product is not a product unless it sells. Otherwise it is merely a museum piece. — Theodore Levitt Copy Share
A powerful new idea can kick around unused in a company for years, not because its merits are not recognized, but because nobody has… — Theodore Levitt Copy Share
Organizations exist to enable ordinary people to do extraordinary things. — Theodore Levitt Copy Share
Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the… — Theodore Levitt Copy Share
