For me, the concept of design is more than object-oriented; it encompasses the design of processes, systems and institutions as well. Increasingly, we need to think about designing the types of institutions we need to get things done in this… — John Seely Brown Copy Share Image
People need to know more than what a piece of information means. They also need to know how the information matters. — John Seely Brown Copy Share
The need for innovation – the lifeblood of business – is widely recognized, and imagination and play are key ingredients for making it happen. — John Seely Brown Copy Share
The harder you fight to hold on to specific assumptions, the more likely there's gold in letting go of them. — John Seely Brown Copy Share
It's never enough to just tell people about some new insight. Rather, you have to get them to experience it a way that evokes… — John Seely Brown Copy Share
It's been said that if NASA wanted to go to the moon again, it would have to start from scratch, having lost not the… — John Seely Brown Copy Share
The technologies that will be most successful will resonate with human behaviour instead of working against it. In fact, to solve the problems of… — John Seely Brown Copy Share
We are working on creating self-describing, self-organizing, self-diagnosing and self-repairing networks. — John Seely Brown Copy Share
The locus of corporate innovations has been product development. But in times of rapid and unpredictable change, the creation of individual products becomes less… — John Seely Brown Copy Share
The job of leadership today is not just to make money, it's to make meaning. — John Seely Brown Copy Share
The most important invention that will come out of the corporate research lab in the future will be the corporation itself. — John Seely Brown Copy Share
If you can design the physical space, the social space, and the information space together to enhance collaborative learning, then that whole milieu turns… — John Seely Brown Copy Share
