The ultimate compliment a customer can make to an organization about one of its marketing people is: "I'm not sure whether your sales rep works for me or for you." — Buck Rodgers Copy Share Image
Good people need room to develop. They have to find their own voice . . . each IBMer is a businessperson working within the… — Buck Rodgers Copy Share Image
. . . top management should spend 40 to 50 percent of its time educating and motivating its people . . . — Buck Rodgers Copy Share Image
. . . the world is filled with the kind of customers who deserve the care and attention I advocate, and I'd be willing… — Buck Rodgers Copy Share Image
There are countless ways of attaining greatness, but any road to reaching one's maximum potential must be built on a bedrock of respect for… — Buck Rodgers Copy Share Image
First, there is the law. It must be obeyed. But the law is the minimum. You must act ethically. — Buck Rodgers Copy Share Image
We depend on you to do the right thing; right for both you and the company. It is no exaggeration to say that IBM's… — Buck Rodgers Copy Share Image
You can't talk about leadership without talking about responsibility and accountability...you can't separate the two. A leader must delegate responsibility and provide the freedom… — Buck Rodgers Copy Share Image
A real leader has the ability to motivate others to their highest level of achievement; then gives them the opportunity and the freedom to… — Buck Rodgers Copy Share Image
Don't make misrepresentations to anyone you deal with. If you believe the other person may have misunderstood you, correct any misunderstanding you find exists.… — Buck Rodgers Copy Share Image
IBM doesn't want its people to get frustrated and restless because it has them reaching for carrots they can't quit — Buck Rodgers Copy Share Image
There are countless ways of achieving greatness, but any road to achieving one's maximum potential must be built on a bedrock of respect for… — Buck Rodgers Copy Share Image
